Let's reset the next 90 days

What we can change from the impact of the coronavirus

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What good can come of this chaos?

This has been an interesting week. One of our clients cancelled a workshop as they didn’t want their management team together in one place, in-case they all had to go into quarantine and the business would stop functioning. Another has stopped any form of touching in the office, and has put staff in to serve all food in the canteen, so no one touches the food by mistake and a third has done nothing, no difference! just a few emails with government guidelines and some bacterial hand wash on desks.

 Mark Evans, CMO Direct Line gave me these stats! Pause for a moment....

Every single death, by any cause, is of course a tragedy for all concerned. One of the worst days so far for Coronavirus was 10th February. On that day 108 persons in China died of Coronavirus. But on the same day

26,283 people died of Cancer

24,641 people died of Heart Disease

4,300 people died of Diabetes

And on that day Suicide, unfortunately took more lives than the virus did by 28 time. Moreover, Mosquitoes kill 2,740 people every day, HUMANS kill 1300 fellow humans every day and snakes kill 137 people every day.

 It’s hard to know what will really happen over the next few weeks. I do see all sorts of businesses scare mongering people into making rash decisions and spending lots of money on soap, but what I am surprised at is the lack of leaders using this as an opportunity to make some significant positive change happen. Businesses all exist to serve their customers – this can be a time to reset how a brand serves in extraordinary circumstances. What can they do to truly help their customer and stand out from the crowd and help their people be more effective.

Flexible working is only part of the solution, but it is fraught with challenges, to the extent that many companies have done little to make it a real part of business life. New ways of working that are streamlined, effective and more efficient don’t quite happen because everyone needs to be involved and consensus, rather than common sense often prevails, and few have time to think as they are too busy in meetings to do any real work.

If leaders act quickly now they can prepare to reset their ways of working to empower their people, and refocus on fewer, more effective things. To look properly at customer journeys and business outcomes and use more of the tech that they have already sitting idly in their workplace.

This is a moment for brave leadership

 I believe that this is a moment for real leaders to make a difference. To reset by creating a 90 day plan that has a thoughtful approach to how we empower people to engage and work effectively. With adapted ways of working, that puts the well being of their people at the heart of it and thinks about the customer challenge. Don’t let people think that they will have to sit at home feeling overwhelmed, disengaged and not quite sure what they need to do. Make this a time to be more effective and efficient and to try out new ways of working.

 No one knows what the next few weeks will hold, but those companies that prepare properly, that take swift and effective action to work in a different and more compelling way may be able to use this a way to reset not retreat. 

To find out more about the let's reset 90 day process, drop us an email at let's reset contact@letsreset.com or call suki on +447957208040

Suki Thompson is the Founder & CEO Let's Reset suki@letsreset.com www.letsreset.com @sukithompson @letsreset1 

Photos are taken from the book LET'S RESET by Suki Thompson with Rankin. Purchase at Amazon or @letsreset 

Suki Thompson

Founder CEO , Let's Reset

Suki Thompson is well-known in the media and communications industry as a serial entrepreneur; co-founder of the award winning Oystercatchers, marketing consultancy, Haystack and Bunker Gin and now Founder of Let’s Reset, the cultural change transformation company. She is also Executive Director Xeim/Centaur Media and NED Gateley Plc. As a transformational business leader with a passion for promoting business cultures founded on commercial effectiveness, wellbeing and resilience, Suki is regularly named as one of the most powerful people in advertising by industry bible Campaign, was a previous Chair of The Marketing Society, a member of WACL, received an Honorary Doctorate from Coventry University for Marketing & Entrepreneurship and in 2018 landed Entrepreneur of the Year by WinTrade. She has advised some of the most powerful brands globally including, McDonald’s, Samsung, Tesco, Sainsbury’s, Barclay’s and Landmark and worked with the top agency groups including WPP, Omnicom, Havas, Publicis and Interpublic. Suki was a Trustee of Macmillan Cancer Support for eight years, following her first of four cancer diagnoses in 2008. Since then she has discovered she holds the BRCA gene. This has led her to think carefully about her own wellbeing and contributed to her enormous resilience which led her to writing the book, Let’s Reset. Suki has two children Jaz, who heads up Let’s Reset Education and Sam, both of whom appear in her book, Let's Reset with Rankin.
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