Are Marketing and HR the new dream team?

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Salt and Pepper, Cornish Fish and Chips, Hugs and Kisses, and Gin and Tonic. Just a few fabulous combinations. For all kinds of reasons, I'd add Marketing and HR to that list. Not quite as well established as fish and chips perhaps, but there are plenty of reasons to believe that they should be. At Let's Reset, we believe that Marketers and HR specialists need to work harder to benefit from their respective levels of expertise. Recently, at our Power Up Festival, one of our key advisors, Harriet Hounsell, explained why. 

At the most fundamental level, both disciplines deal with people. HR departments everywhere can learn a considerable amount from marketing about developing relationships, engaging audiences and influencing behaviour. In the end, HR exists to influence the way colleagues perform, engage and promote the organisation of which they are a part. We've moved from a world where companies and brands tell their stories to one where their people do that for them. We all know in a second nowadays when a company mistreats anyone or doesn't live its values. If Marketing and HR work together on the flip side of this, it's transformational. Training and working with employees to positively promote the company's vision and values will have a more significant impact than almost any marketing campaign. Importantly, it's way more authentic too. 

Authenticity is critical when it comes to those vision and values, and so is measurement. For years, marketers have practised what they've preached through treasuring what they're measuring. HR and Marketing working together to measure how a company's values are delivered is a marriage made in heaven. A brilliantly crafted vision and set of values being produced externally and internally, with measurement criteria in place for both. Who wouldn’t want that? The only way to truly deliver that in the most effective way imaginable is for Marketing and HR to work hand in glove. 

I've met too many organisations over the years that believe they have an employee brand because they've crafted some clever words to describe how they want people to behave. It's only through Marketing and HR working together that we can genuinely bring these employee brands to life. Use those skills that marketers have to create the right employee brand with brilliant content in the proper channels. Work hard to put innovation at the centre of keeping your brand values alive in your organisation. Use creativity and innovation to think not how you can keep your customers but how you can keep your people because, without them, your company's heart and soul doesn't exist. 

Between them, Marketing and HR cover the most exciting areas of any organisation, and that's people; how you engage them, how you keep them, how you inspire them and how you persuade them to tell your story. If these two functions both work harder to work together, the benefits are enormous. Because, in the end, as I heard someone say recently if you want to go fast, go alone. If you're going to go far, go together

Suki Thompson

Founder CEO , Let's Reset

Suki Thompson is well-known in the media and communications industry as a serial entrepreneur; co-founder of the award winning Oystercatchers, marketing consultancy, Haystack and Bunker Gin and now Founder of Let’s Reset, the cultural change transformation company. She is also Executive Director Xeim/Centaur Media and NED Gateley Plc. As a transformational business leader with a passion for promoting business cultures founded on commercial effectiveness, wellbeing and resilience, Suki is regularly named as one of the most powerful people in advertising by industry bible Campaign, was a previous Chair of The Marketing Society, a member of WACL, received an Honorary Doctorate from Coventry University for Marketing & Entrepreneurship and in 2018 landed Entrepreneur of the Year by WinTrade. She has advised some of the most powerful brands globally including, McDonald’s, Samsung, Tesco, Sainsbury’s, Barclay’s and Landmark and worked with the top agency groups including WPP, Omnicom, Havas, Publicis and Interpublic. Suki was a Trustee of Macmillan Cancer Support for eight years, following her first of four cancer diagnoses in 2008. Since then she has discovered she holds the BRCA gene. This has led her to think carefully about her own wellbeing and contributed to her enormous resilience which led her to writing the book, Let’s Reset. Suki has two children Jaz, who heads up Let’s Reset Education and Sam, both of whom appear in her book, Let's Reset with Rankin.
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