My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
Suki Thompson is well-known in the media and communications industry as a serial entrepreneur; co-founder of the award winning Oystercatchers, marketing consultancy, Haystack and Bunker Gin and now Founder of Let’s Reset, the cultural change transformation company. She is also Executive Director Xeim/Centaur Media and NED Gateley Plc. As a transformational business leader with a passion for promoting business cultures founded on commercial effectiveness, wellbeing and resilience, Suki is regularly named as one of the most powerful people in advertising by industry bible Campaign, was a previous Chair of The Marketing Society, a member of WACL, received an Honorary Doctorate from Coventry University for Marketing & Entrepreneurship and in 2018 landed Entrepreneur of the Year by WinTrade. She has advised some of the most powerful brands globally including, McDonald’s, Samsung, Tesco, Sainsbury’s, Barclay’s and Landmark and worked with the top agency groups including WPP, Omnicom, Havas, Publicis and Interpublic. Suki was a Trustee of Macmillan Cancer Support for eight years, following her first of three cancer diagnoses in 2008. Since then she has discovered she holds the BRCA gene. This has led her to think carefully about her own wellbeing and contributed to her enormous resilience which led her to writing the book, Let’s Reset. Suki has two children Jaz, who heads up Let’s Reset Education and Sam, both of whom appear in the book.