Let's Check - in with David Wheldon, CMO RBS (former)

David Wheldon is one of the top marketers in UK, over a career of 30 years, he has held top marketing roles at companies including RBS, Barclays Bank and Vodafone. Here he talks passionately and openly to Suki about culture, wellbeing and Slow living.

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David Wheldon retired at the end of March from RBS after almost five years at the bank and more than 35 years in the marketing industry. None of us could have predicted the enviromnent that he would spend the first days of his new working life in.  He was due to be is stepping down as the bank embarks on a “new era” that will it change its name from RBS Banking Group to NatWest Banking Group. The re-brand is the result of years of work by the bank and its exec team, including David, to turn around business performance and brand perceptions following its near-collapse in 2008 and subsequent bailout by the UK government. With that recovery work completed and the bank back to profitability (it made more than £4bn in operating profit before tax in 2019) David was looking forward to some 'me time' and a chance to relax and think about his future career. The coronavirus has instead given him time to reflect. In this very open and revealing interview, David talks to Suki about his own wellbeing, the importance of company culture, brands that are making a difference during this period of time and the  benefits of SLOW LIVING. 

Suki Thompson

Founder CEO , Let's Reset

Suki Thompson is well-known in the media and communications industry as a serial entrepreneur; co-founder of the award winning Oystercatchers, marketing consultancy, Haystack and Bunker Gin and now Founder of Let’s Reset, the cultural change transformation company. She is also Executive Director Xeim/Centaur Media and NED Gateley Plc. As a transformational business leader with a passion for promoting business cultures founded on commercial effectiveness, wellbeing and resilience, Suki is regularly named as one of the most powerful people in advertising by industry bible Campaign, was a previous Chair of The Marketing Society, a member of WACL, received an Honorary Doctorate from Coventry University for Marketing & Entrepreneurship and in 2018 landed Entrepreneur of the Year by WinTrade. She has advised some of the most powerful brands globally including, McDonald’s, Samsung, Tesco, Sainsbury’s, Barclay’s and Landmark and worked with the top agency groups including WPP, Omnicom, Havas, Publicis and Interpublic. Suki was a Trustee of Macmillan Cancer Support for eight years, following her first of four cancer diagnoses in 2008. Since then she has discovered she holds the BRCA gene. This has led her to think carefully about her own wellbeing and contributed to her enormous resilience which led her to writing the book, Let’s Reset. Suki has two children Jaz, who heads up Let’s Reset Education and Sam, both of whom appear in her book, Let's Reset with Rankin.
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Suki Thompson 14 days ago

David, Great session at FOM this week with the equally brilliant Syl Saller talking about the marketing industry www.festivalofmarketing.com