How Nils creates a creative campaign - Nils Leonard, Founder Uncommon London
Nils talks to Suki about the creation Britain Get Talking campaign for ITV and the new campaign, Conversations, that has launched during Mental Health Awareness Week 2020
"We had a whole plan for the whole year, had a load of meetings .. then we just had to forget all that and create something new .. 'The woods are burning' !
There wasn't enough time to grieve about the work we couldn't do, we needed to create something new with scale, during lockdown and it has been incredibly important to the nation. We have made over 250 films in this series and over 6m people have done something as a result. "