Tony Miller CMO WW, talks about how he reset marketing with Let's Reset.

Joining a new business in lockdown is a familiar story to many, Tony highlights the challenges of his role as CMO at WW when he couldn't meet his team or his customers and how he found a way forward.

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Tony joined WW on 2nd April, at the start of lockdown. As part of the leadership team they needed to refocus the business, get everyone working from home, pivot the customer support to being digital, move physical workshops to virtual with scaled back budgets and motivate all the teams to be productive and effective. At the same time Tony needed to undertake a marketing reorg and manage the change ! Let's Reset helped the leadership team navigate their way through the change and think about the cultural and commercial implications of the pandemic. We helped them think about where their energy should be focussed and created a roadmap to follow, now we are looking to 2021 and how Tony will focus on growth, wellbeing and the values of the business and the team. 

To find out more about Let's Reset workshops drop us a note at contact@letsreset.com 

Let's Reset

let’s reset accelerates business growth by shifting culture to shift performance We believe that the future driver of success is combining commercial delivery with people’s wellbeing and resilience to create new norms. The current coronavirus is challenging everyone to create a new norm and reset the workplace, we are helping businesses pivot their goals and create new cultures and ways of working that last forever not just the next 90 days
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